Our Story — Passionjoy Cakes

Because Life is too short to eat bad cake

Bliss in every Flavorful bite

As the ultimate cake lovers, we believe exceptional cakes must first deliver bliss through flavor. To achieve taste bud nirvana, we use only the finest ingredients: rich high-quality cocoa for complexity, pure vanilla bean paste for lending sweet intensity, European style butter with a higher fat content for pure richness.

Just as a chef perfectly balances spices or textures, we layer flavors and textures in unconventional ways: mascarpone and strawberry marrying in perfect harmony; apple cider-infused frosting crowning a warm spice cake. We approach every cake with a goal to make taste buds fall madly, deeply, passionately in love.

Though we craft showstopping designs, a cake must be as equally captivating to the palate as it is visually stunning to earn accolades from us foodie bakers. We do not subscribe to any school of baking thought that calls for looks over flavor. Simply put, it must taste every bit as indulgent as it appears!

beauty in every Artistic design

We believe cakes must also capture attention through artistically designed beauty. Our handcrafted cakes showcase an artisan’s eye - imaginatively playing with colors, textures, and decor to create one-of-a-kind edible canvases.

While we craft cakes fitting any theme, our creations remain consistently chic, tastefully executed, and gorgeous enough to display in a modern art museum. Whether a water color blue cake cascading with delicate fondant stars for a baby shower, or a simple white cake decked in floral patterns for a sophisticated soiree, our innovative designs dazzle the eyes like works of art in their own right.

After all, a dessert’s visual brilliance sets the stage for the flavor experience to come. At the first glimpse, our cakes begin romancing your senses even before that first transcendent bite melts on your tongue. Beauty and taste, blended in sweet harmony.

Meet the cake gal behind it all

Hi there, I'm Rachel - the proud owner and homegrown baker behind this cozy cake shop. Baking runs through my veins and decorating dazzling desserts makes my heart sing!

Baking has enchanted me since childhood. There’s just something magical about combining simple ingredients into beautiful, edible works of art. I baked up imaginary confections as a little kid, became a master at making fudge in my teens and crafted creative treats for my holiday parties as a young adult.

As an adult, baking faded into the background as my career and grown-up responsibilities took center stage. For many busy years immersed in demanding jobs, baking remained a distant memory.

It wasn't until I poured everything into starting my own personal styling business that baking finally reemerged. After three intense, nonstop years hustling to make the business thrive, I found myself completely burnt out.

Sitting across from my therapist, I struggled to answer her one simple question: What could I do to add more fun in my life? That's when baking bubbled back up, offering a way for me to reconnect with my passion for creativity outside of work.

So in February 2023, I made my first cake. As I filled and stacked those layers, I literally jumped for joy before running wildly around my kitchen, shouting “This is so much FUN!”

And so began my new obsession! I started baking and decorating more cakes, learning new techniques, trying a wide array of recipes, and practicing whenever I could. My friends and family were the delighted recipients of my creations as I became the Oprah of cake giving - you get a cake! You get a cake! You get a cake! Everyone gets a cake! 😆

And that brings us to today - you, searching for a show stopping cake to celebrate your special occasion in an extraordinary way, and me, grinning excitedly with my hand raised high, ready and delighted to use my newfound cake passion to sprinkle a little sweetness and joy into your life by creating a customized confection as unique as you are.

Cakes are my passion and joy; and my wish is that with every delectable bite, you’ll experience your own moment of joy.